Mike Buick is Head of Ecommerce EMEA at Dexcom, a global manufacturer of wearable technology for diabetes patients. He has the privilege of leading the EMEA digital team as they seek to provide outstanding digital customer experiences to patients and healthcare professionals.
He has a diverse range of experience in different sectors over 20 years in marketing. His first venture into ecommerce was in 2006, setting up a successful online store for body-building protein shakes.
With experience in both B2B and D2C marketing and ecommerce stores, he has a passion for analysing customer journeys and pioneering truly seamless ecommerce customer experiences.
In recent years, Mike has become a passionate advocate for personalisation across digital platforms, striving to provide audiences with hyper-personalised one-to-one experiences that drive brand loyalty and ultimately revenue.