Mitch heads up the UK digital team for leading kitchen appliance brands Bosch, Neff and Siemens. He is focussed on using data and insights to inform strategic decision-making and optimise digital touchpoints to have big impact. Before joining BSH in 2021, Mitch spent 10+ years working in various digital roles across cosmetics, late night entertainment and travel industries where he scaled a global ecommerce business, ran national campaigns for some of the biggest nightclubs in the UK and successfully launched social media presence within EMEA.