Monica is the Director of Social for Twitch in EMEA. She is a social media and digital marketing expert, with a background both brand-side and in management consulting, working with global consumer and CPG businesses. She is passionate about the combination of creative and insights – bringing a data driven mindset to brand storytelling. Her current role at Twitch spans all social activities across EMEA, including strategy, insights, always on organic content and operations. She’s published academic contributions in the Journal of Information Technology, on the value of social media to businesses.