Monika Oomen is Vice President of Brand, Communications and Digital Content Strategy for Warner Bros. Discovery’s kids brands and platforms in EMEA.
An award-winning brand strategy expert, she leads an international team across brand growth, franchise development, partnerships, and the execution of innovative content marketing strategies, including digital experiences and PR initiatives for epic brands like Cartoon Network, Boomerang, Cartoonito and Boing across EMEA.
In this role, Monika has spearheaded industry-leading integrated marketing campaigns championing climate change initiatives. Her data-driven approach has most recently seen Cartoon Network’s Climate Champions winning silver for “Best Campaign of the Year” at the 2022 Global Good Awards. Monika advocates out-of-the-box thinking and is always on a mission to find innovative and fun ways to engage with audiences, resulting in the most recent recognition for Cartoon Network’s interactive game on Roblox, winning the Broadcast Digital Award for Best Digital Support for a Strand, Channel or Genre with CN: Game On! Monika has implemented a digital-first strategy to the kids business to attract new fans by sharing content beyond our usual linear TV shows recently launching, Beast Boy: Lone Wolf – a spin-off to the popular Teen Titans Go! and acquiring short, animated content from indie creators for Cartoon Network and Cartoonito global YouTube channels.
Prior to joining Warner Bros. Discovery in 2021, Oomen spent 15 years in senior leadership roles at The Walt Disney Company and Viacom.