Nelly is Global Head of Content at Soho House Group where she oversees content and digital strategy across all business units, including houses, retail, wellness, partnerships and events globally. A content leader and brand strategist, with 15+ years experience growing global media brands and developing editorial strategies within start-ups and larger corporations. Organizations and brands she’s worked with on consultancy and brand-marketing partnerships include LVMH, L’Oreal, Chanel, Nike, Airbnb, UBS, Credit Suisse, Samsung, BMW, Korean Air, Singapore Tourism Board, the City of Rio de Janeiro.
Prior to that, she was the founding editorial director at T-Brand Studio International, The New York Times’ in-house creative agency, where she led and oversaw global custom content across 30+ markets. She has also held senior positions at Monocle Magazine, including Toronto bureau chief where she implemented the content and brand strategy for Canada. She led the book-publishing arm and helped launch Monocle 24 radio station.