As CRO for Nano Interactive, Niall is responsible for driving the commercial strategy for the business.

In his role Niall spearheads the commercial roll-out of Nano’s Ai-powered ID free solutions and strategies which respond to advertisers’ challenging demands in the era of signal loss.

Prior to that Niall led the sales team at YUME whilst also leading the team for the largest billing agency group, GroupM and shaped the culture, values and direction of the UK business.