Nick is a seasoned professional at the intersection of Digital Marketing and Analytics, boasting 15 years of expertise in agency and client teams. Presently with McCormick, he spearheads media performance and optimisation for brands such as Schwartz, Franks Red Hot, Ducros, Kamis, and Frenches Mustard. Nick specialises in Creative Performance, Incrementality Testing, Attribution, and Econometrics, bringing a wealth of experience to navigate the dynamic digital landscape