Nick leads the EMEA Media team at McCormick, responsible for shaping and delivering media strategy across a diverse, multi‑market region. With oversight of eight‑figure annual media budgets, his focus is on driving sustainable brand growth through data‑led decision‑making and disciplined investment.
With over 18 years’ experience across media, analytics, and performance measurement, Nick brings a strong analytical mindset to marketing leadership, connecting commercial objectives to media effectiveness, audience insight, and measurable business outcomes.
He is particularly passionate about building high‑performing teams, modernising media operating models, and embedding analytics at the heart of marketing strategy. He work closely with agency partners, internal stakeholders, and regional teams to ensure media delivers both scale and accountability in an increasingly complex ecosystem.