Nicole started her social journey from her student halls bedroom when she worked with local businesses and start-ups. Since leaving uni, her career has taken her from major players like Coca-Cola, Schweppes and Lucozade and even a stint with Pokemon.

 

In her current role at Ocado Retail, she is responsible for maximising the ‘value’ Ocado’s followers provide the business and, mutually, the value that social media provides Ocado customers. This includes constantly seeking out trends, opportunities and efficiencies from content creation, amplification and community management – which she knows she’ll see lots of in this year’s submissions.