As Mambu’s Senior Marketing Director, I lead our marketing growth strategy, brand development, acquisition, and retention efforts. Mambu is a dynamic, fast-growing Fintech delivering cloud-based SaaS products to financial institutions.

Previously, at Riverty, a BNPL provider, I managed marketing across consumer and business segments, focusing on product, brand, customer growth, and performance marketing.

With experience at WPP, Sony, Liberty Global, and Virgin Media, where I was responsible for corporate and local market functions across Europe.

My passion lies in crafting customer value propositions aligned with market demands and business goals for sustainable growth. I am dedicated to building brands that not only resonate with customers but also drive business growth.

Recognized for my transformative leadership style, I champion inclusive cultures, purpose-driven strategies, and authentic brand representation. Originally from Boston, USA, I now call Amsterdam my home where I reside with my husband and two teenagers.