Nikki’s passion for marketing can be traced back for decades where she has spent significant time working for big brands like Liberty Global, Virgin Media, Sony & WPP in both corporate and local marketing roles.

As Strategic Marketing Director & Brand for AfterPay, her responsibilities include the development of customer value propositions, digital marketing strategies and growing brand value within the B2B and B2C ecommerce payment landscape in Europe.

Driven by bold creative ideas, sharp copy and the best data-driven approach to marketing she prides herself on the perfect mix of art and science to drive business success.