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Aligned and purposeful professional dedicated to advancing future-ready AI technologies to enhance marketing productivity and foster growth through strategic collaboration and innovation. Possessing over 20 years of extensive experience in marketing, media, and sales procurement across global contexts. Proficient in transcreation, media planning, buying, and marketing procurement, with a proven track record of setting sourcing strategies on a global scale across diverse sectors, including Retail, FMCG, Electronics, and Entertainment.