Nupur has over 20 years’ experience leading businesses through digital transformation. Originally trained as a marketeer, she spent 10 years as a retail head of ecommerce before joining the boutique digital consultancy, Practicology. During her time there she helped grow the start-up business to 130 people in 5 markets and consulted for brands such as AVIVA, British Airways, Green Man Gaming, Ted Baker, and Reckitt Benckiser. She recently decided to apply her skills to a new and disrupting market, and is currently Chief Operating Officer of online learning platform,