Ofir is Brainlabs Global VP of Social, defining the agency’s social strategy and driving innovation for their clients using emerging social technologies such as AR, messaging and dynamic creative. Prior to his current role, he was a Tech-Strategy and Creative Lead at Byte London, working with global brands including Spotify, ASOS, Facebook, TikTok, Pret and Google. His career started in Tel Aviv, where he co-founded a digital creative agency and grew the client base to include Dyson, AIG, Chevrolet, Cadillac and the EU.