Olaf co-founded Market Logic Software to change the way companies create, curate, and apply insights in innovation, marketing, and sales. Journeyed from three developers to a 100+ strong engineering and product organization, Market Logic now serves global top-tier customers, including American Express, Dyson, Visa, Unilever, Procter & Gamble, Colgate Palmolive, and many more. 

In his current role, Olaf drives product strategy and execution to accelerate Market Logic’s growth and extend category leadership. With the launch of DeepSights™ in 2023, Market Logic introduced the world’s first generative-AI solution for consumer insights and market research. Under his leadership, Market Logic has continued to unlock new value propositions to provide trustworthy insights that supercharge business decision-making across the organization.