Parag Samdadiya is the General Manager of the TikTok Ads Platform, where he leads engineering, product, UX, and product marketing. With over 15 years of experience in the advertising industry, Parag has built and led engineering and product teams that support the full advertiser journey for some of the world’s largest brands. At TikTok, his team is focused on driving innovation, especially through automation, to enhance the advertiser experience. Prior to joining TikTok, Parag was a senior engineering leader at Google.