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With over 12 years’ experience, Patrick is an accomplished media professional, currently working at the Heineken Company within the marketing department. His role sees him managing the in-house digital media team, as well as building the data strategy and the MarTech stack for the UK business. His priorities are proving & driving the value of media and its impact, in order to enhance the consumer experience. Previous roles saw him engrossed in the world of media agencies where he helped clients like Microsoft, Unilever and Visa with their digital media & data growth strategies. In his spare time, he enjoys advising & mentoring the future talent coming into industry.