Over the past 17 years, Pete has been at the forefront of the digital and social revolution, creating and telling brands’ stories. Marketing director, brand leader and creative director, Pete’s worked both sides of the divide at agency groups Omnicom, WPP and IPG Mediabrands and with top UK brands from Peaky Blinders, Big Brother and MasterChef at Endemol Shine UK, Waitrose, Renault Dacia, Comic Relief, Cheapflights, Specsavers and generation-defining entertainment platforms Habbo Hotel and BLAST esports entertainment. An award-winning marketer and digital-social-content leader, he connects brands with audiences and drives fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, he’s passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by his bespoke storytelling engine and driving fame as key to every business’ growth. Pete is currently Marketing Director at regenerative activewear brand, BAM (Bambooclothing.co.uk). From Mexico and the USA, to UK, Greece, Hungary, Cyprus and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become an viewer-driven digital creative genius, audiences love his practical strategies that can make instant impact. Pete is also a dedicated values and CSR consultant, helping businesses find purpose and how to deliver on their promises. He has particular passion for sustainability, animal advocacy, positive mental health and creating opportunities for all.