Peter Harris is a senior creative and content leader with over 15 years’ experience delivering large-scale content, communications and production programmes within complex, high-profile organisations. He currently leads a 90+ person multidisciplinary content and production function spanning video, design, social, editorial and digital delivery.

Peter’s work focuses on building platform-first content strategies that balance creative ambition with commercial impact, using data, testing and emerging technology to drive performance at scale. In recent years, this has included the practical application of AI to support content generation, optimisation and speed across paid, owned and social channels.

With a background spanning broadcast, digital and brand marketing, Peter brings a grounded, real-world perspective on how modern content teams can evolve their operating models while keeping storytelling, quality and audience relevance at the centre.