Rachel leads Media Smart, the education non-profit from the UK advertising industry with a mission to ensure that young people can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

She was brought in to relaunch the programme in 2014 which has seen the programme win awards, increase its industry supporters by 50%, a trebling of funding, 75,000 downloads of its educational resources and 500,000+ young people reached.

Rachel has championed innovative educational campaigns on body image and mental wellbeing, influencer marketing and social media – working with the UK Government, some of the world’s most recognised brands and charities including NSPCC and Child line.

When she was 30, Rachel co-founded her own youth marketing agency, running award winning social impact campaigns for the likes of Apple, EA Sports and MTV.

Rachel is also Programmes Director at Asbof – which supports trust in advertising by funding self-regulation in the UK through the Advertising Standards Authority (ASA).