Rachel is a strategic marketing leader with over 20 years of experience in a wide range of marketing disciplines. She led the B2B and B2C Marketing Communications teams at Santander in the UK, where amongst other things she implemented agile marketing and launched the hugely successful ‘Bank of Antandec’ creative strategy.
Rachel left Santander in 2019 and set up her own Marketing Consultancy business, RBC Future Focus. She specialises in helping Marketing teams to be more effective, efficient, and adaptable, which often includes working with companies to implement Agile Marketing. During the last year she has written an ICAgile accredited course, ‘Agility in Marketing,’ co-founding the Marketing Agility Community, a Meetup group with over 600 members, and worked with many different Marketing leaders and teams to help them navigate this crazy world and achieve success.