Passionate about Digital. More than 20 years of International Digital experience and Global roles.

Leading my second Digital transformation (awarded by the WHA) helping the entire company shifting to a digital mindset mastering data to successfully and cohesively lead digital efforts across the company with collaboration without disrupting the fine balance that already exists between departments thinking customer, business and people-focus first, IT second creating much better products that customers and employees are excited about.

What digital really means to me is the ability to connect people, devices, and physical objects anywhere.

Agility and acquiring the best talent are on my DNA, We need to onboard new people, new vendors, and new technologies because what worked yesterday may not work today.