Rob Manley is Technical Director at Flourish, a CRM-specialist agency focused on designing customer journeys that work in the real world. With over 15 years’ experience both client-side and agency-side, Rob has led CRM and customer engagement programmes for major retailers including Screwfix and Clarks.
At Flourish, Rob works with brands to turn customer data into practical, scalable lifecycle marketing, helping organisations move from one-off campaigns to automated journeys that drive retention, loyalty and long-term value.