Rosie Bolam is a BD of Media Measurement at Lucid (A Cint Group Company), where she drives the commercial strategy for the company’s media measurement solutions in the UK and wider Europe. The measurement team focuses on developing relationships with advertising agencies, building new client studies and driving awareness of the value of accurate and precise brand lift measurement solutions for anyone running ad campaigns.  


She joined Lucid in 2021 and has worked exclusively on growing the media measurement business. Prior to Lucid, Rosie worked at a well-known science publication, New Scientist and before that worked to deliver marketing events such as The Festival of Marketing and Marketing Week Live.