Ruchika is an accomplished executive with a diverse background in blue-chip multinational and scale-up environments, driving business transformation and growth for lifestyle brands like Red Bull and transformative brands such as Durex. She comes with strong experience in strengthening leadership shares through strategic frameworks and culturally relevant campaigns across Europe, the U.S., the Middle East, Asia, and Africa. She currently works as Brand Director at lastminute.com and has been leading their social media transformation, resulting in over a 50% increase in followers in the past few months.