Based in London, UK and with over 20 years’ of experience in digital marketplaces and audience marketing, Rufus has worked with thousands of global brands to engage with their audience segments efficiently, effectively and at scale. With previous agency and in-house roles, Rufus was most recently at eBay before joining UNiDAYS in 2023 as B2B Marketing Director, focusing on helping brands to engage with Gen Z students as the demographic swipes its way to becoming the world’s biggest spending power.