Sabrina Godden, currently the Global Creative Director at Vodafone, is a senior creative leader with over 15 years of experience on both the client and agency sides.

Renowned for integrating emerging technologies like AI into the creative process, Sabrina delivers immersive ideas that resonate with global brands and their audiences having collaborated with brands such as Virgin Limited Editions, Hilton, AMEX & Disney. Her expertise spans brand strategy, design, and creating engaging experiences across multiple platforms. At Vodafone, she drives innovative creative solutions, fostering collaboration among teams and leveraging digital insights to connect brands with their audiences meaningfully. Her passion for innovation and leadership in creative strategy and vision are evident in her work, making her a pivotal figure in shaping the future of creative expression.