Samantha is Guinness World Records’ SVP of Global Brand Strategy and is responsible for the company’s new product development and strategic partnerships. Since joining the company in 2003, she has helped transform the company from a legacy publisher into a multi-platform, IP brand.  She also heads up the innovation division, The Records Lab, developing creative campaigns to take the world’s best-known brands to new, record-breaking heights.

Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama.