A marketing specialist, experienced across B2B financial services, commercial banking, wealth management and investment management, within many geographies, whose special talent is in unlocking commercial challenges with compelling brand actions with an integrated perspective using the latest marketing solutions available.
Over the last 20 years I have brought my ability to synergise creativity, ‘out of the box’ thinking and commerciality to some large financial services organisations that have challenging business goals and operate within a complex structure. My task has been to help drive that growth and engagement through developing, planning and delivering innovative, insight led ideas which truly deliver on business strategy through a combination of marketing technology, data and CRM system led solutions alongside traditional channel marketing initiatives.
Three things make me tick: a love of business challenge; a passion to define and create solutions that delight customers and evolve from customer insight; an ability to spot and nurture commercial ideas through transformational solutions across organisational boundaries.