Shikira Austin is a Global Communications Director with over 17 years’ experience shaping brand reputation and cultural relevance for some of the world’s most recognised beauty and luxury brands. Currently Global Communications at Jo Malone London, she leads global communications strategy, driving impactful influencer partnerships, advocacy programmes and earned media campaigns that connect with diverse audiences worldwide.
Previously, Shikira held senior leadership roles at Kendo, where she oversaw influencer marketing and PR across brands including Fenty Beauty, Fenty Skin, Ole Henriksen and KVD Beauty, and at Coty, where she led communications strategy for brands including OPI and Wella Professionals.
Known for combining data-driven insights with culturally relevant storytelling, Shikira specialises in building influential brand communities and delivering measurable impact across global markets.