Simone is a distinguished digital marketer with almost two decades of experience spanning both client and agency side. Throughout her career, she has crafted innovative social media solutions for top-tier brands such as Thomas Cook, Rekorderlig Cider, Goldman Sachs, and Virgin Media.

In her current role as Head of Digital Content & Social Media at Bally’s, Simone flexes her creative muscle within a regulated industry. She is passionate about collaborating with internal teams and external partners to produce impactful content that drives results. By skillfully balancing vanity metrics with business objectives, Simone ensures that her campaigns not only capture attention but also contribute to the bottom line.

Simone’s career is marked by her adaptability and forward-thinking approach. In the ever-evolving digital landscape, she remains at the forefront by continually seeking new challenges and opportunities for growth.

Bally’s stands as a leading provider in the iGaming and sports betting entertainment sector.