Sophie has nearly 8 years of experience working in-house at the LEGO® Group, where she has served in various roles across social, digital, and the internal agency, OLA (Our LEGO Agency). Currently a Senior Creative, she recently assumed the role of creative lead for LEGO TikTok, which launched in September 2023. Specialising in creative, copy, and capturing that unique LEGO fan sense of humour, Sophie knows her way around making awesome social videos. Before joining the LEGO Group, she had a stint in media at BuzzFeed and The Daily Mirror. When not working, Sophie resides in the leafy haven of Hampshire with her partner Daisy and their mischievous rescue cat, Miss Penny.