Stevie leads OMCreo UK, Omnicom Media’s influencer marketing practice, helping clients integrate creators into broader media and growth plans. His work focuses on navigating a fast-changing landscape shaped by platform dynamics and shifting discovery behaviours, ensuring influence operates as a channel with measurable commercial impact. 

With extensive experience across influencer marketing and social strategy, Stevie has advised global brands, including P&G, Vinted and Netflix, where he helped shape and scale creator strategy in the UK.