Commercial leader with over 15 years of experience in accelerating growth and helping
companies across Europe reach or protect their #1 market position. She builds, leads and turns
around sales teams to create high-performing cultures and she brings together founders and
executives to shape the future of business.


At Google, she leads the Sales Enablement & LeadGen team for the Benelux region. Across
her career at Google, Just Eat Takeaway and Groupon, she has supported thousands of
businesses by aligning strategy, unlocking sales potential and delivering measurable revenue
impact. Svetlana has led large commercial teams through significant transformations,
redesigning sales strategies and scaling structures across more than 10 countries.


As the host of Google’s executive VIP events, she brings together commercial leaders to shape
the future of AI, sales, and growth. She believes that real change happens when strong ideas
meet sharp execution.