Sylwia is the Senior Insights Manager for Consumer Analytics in Europe at The Coca-Cola Company, where she oversees consumption, brand health, and campaign trackers across the region, supporting teams in their broader analytics initiatives. With over nine years of experience in the research world, she has held various local, regional, and global roles on both the client and agency sides. Her extensive expertise in consumer insights, brand tracking, and strategic marketing, combined with genuine interest in understanding humans, makes her a valuable asset in any discussion on these topics.