Thien is a distinguished professional with over 14 years of expertise in digital marketing, data
analytics and AI, renowned for his ability to drive transformation across diverse global business
sectors. His comprehensive knowledge of digital channels, Martech, Adtech and AI technologies and
their strategic application in marketing has consistently led to the successful execution of
transformation projects, enhancing customer engagement and marketing analytics and fostering
significant business growth. Throughout his extensive career, Thien has collaborated with leading
enterprises, deploying innovative solutions and business cases to optimize marketing effectiveness
and media efficiency improving marketing performance and business outcomes