Urska is an experienced marketing professional with over seven years of experience in digital strategies. She has worked in various areas, including marketing agencies, B2B IT software firms, B2C e-commerce retail, and now at Raiffeisen Digital Bank. This wide-ranging experience has helped Urska understand customer journeys and create standout campaigns in competitive markets. She is committed to using insights to make marketing efforts more effective. Urska looks forward to sharing her knowledge on the panel, offering useful ideas on managing customer expectations online.