Vanessa Barretieri is UK & EMEA General Manager at Milk Makeup, where she leads the brand’s strategic growth across the region with full P&L accountability. She oversees operations across marketing, product innovation, retail partnerships, e-commerce and digital transformation, ensuring the brand remains culturally relevant and commercially impactful across diverse markets.

She is responsible for delivering go-to-market strategies that strengthen brand positioning, accelerate market expansion and drive customer engagement. Vanessa also leads cross-functional teams and works closely with partners to build a digitally enabled, future-ready EMEA business.

With over 20 years of experience across luxury, beauty and hospitality, Vanessa has guided brands through complex transformations, including international expansion, restructuring and post-crisis growth. She combines strategic vision with hands-on execution, bringing clarity and discipline to fast-paced environments.

Known for her direct and values-driven leadership style, she balances commercial performance with strong human connection, delivering sustainable growth while building meaningful brands.