Vik is the Head of Influencer Marketing at Ketchum, with 8 years of experience in Social Media Strategy and Influencer Marketing. He was recently named in the Influencer Top 50 2020, an annual list featuring the top fifty influencer marketing professionals globally and was also a judge for the Influencer Marketing Awards 2021.

He has deep experience in influencer strategy and campaign activations, helping to create impactful campaigns using his deep-rooted knowledge of wider cultures and platforms both online and offline. Working with celebrity talent all the way down to micro influencers, Vik is a real cultural zeitgeist and understands the different nuances of many spaces such as music, sport, fashion, beauty and other facets of popular culture.

Vik has worked with a range of clients during his career including; Colgate-Palmolive, Unilever, Nike, Hotels.com, Warner Brothers, Campari Group Whirlpool Group, Tabasco, Diageo, EA Sports, Hellman’s, Samsung, P&G and many more.