Wensy Antoli is a creative strategist at LinkedIn, where she advises leading B2B brands on how to maximise creative effectiveness across campaigns and content. She previously founded and led Creative Labs, LinkedIn’s global centre of excellence for advertising creativity, developing research and thought leadership on what drives impact in B2B marketing. With 20 years across tech, luxury, finance and entertainment, Wensy focuses on the intersection of creativity and strategy to help brands connect with audiences in ways that are both human and impactful to the bottom line.