William Harvey is the Founder of Bertle Fisher Consulting – he specialises in helping E-Commerce businesses establish and grow efficient operations that give his clients the best DTC experience possible. Now working with start-up and established E-Commerce businesses, Will uses his 10 years of operational experience to help these businesses build scalable, data driven operations.


During his career Will has taken operations from a handful of operatives all the way through to multi-site operations with 100’s of operatives. Recent projects have included the design and implementation of a same day delivery model for a home delivery grocery business as well as the implementation of a new WMS system into a £multimillion operation over multiple sites. This high growth environment is not without its challenges and employee retention, space acquisition and technological improvements have seen these operations thrive.


Will focuses on building technically driven operations through the implementation of a clearly defined tech stack that has data at the heart of everything, tying all aspects of the operation together and ensuring the data gathered is relevant and valuable to the business he is working with.


When Will isn’t crunching numbers or implementing a new WMS he can be found renovating his house or out running in preparation for his next marathon or ultra-marathon.