William has worked exclusively in digital media throughout his 11-year career, holding positions on both sides of the agency/client fence. Having cut his teeth on Display, Mobile, AV and everything in between on well-known brands including Disney, Domino’s Pizza and T-Mobile, William focused his attention exclusively on Social Media in 2015. For the last 3 years he’s worked as Social Media Editor-in-Chief at McDonald’s UK, having helped shape their social strategy, developed their tone of voice and eaten many a hamburger.