An award-winning marketer with 14 years’ experience in digital advertising, William has worked agency-side on brands such as Disney, Domino’s Pizza and T-Mobile before starting his own Social Media consultancy – Will B Social Ltd – in 2018.

Currently supporting McDonald’s UK & Ireland as Social Media Editor-in-Chief, William has helped launch the McDonald’s UK Instagram account, developed content that’s generated positive press coverage around the world and led the brand to win The Drum’s “Best Use of Content on a Social Platform” and Social Buzz’s “Best Use of Facebook” awards amongst others.