Will Lopes is a commercial excellence and digital marketing leader passionate about revolutionizing how pharmaceutical companies engage with healthcare professionals (HCPs). With over 16 years of experience at pharma industry, Will has spearheaded initiatives that integrate MarTech, AI-driven customer engagement, and omnichannel marketing strategies to optimize brand impact.

“The future of HCP engagement isn’t about adding more touchpoints—it’s about making every interaction count. The right message, at the right moment, for the greatest impact.” – Will Lopes

Will thrives on data-driven agility, using AI to continuously refine omnichannel strategies, measure engagement, and adapt quickly to market needs.

As a product owner for local HCP websites, omnichannel and customer experience strategist, Will ensures that digital and human interactions are seamlessly connected—empowering key account managers, personalizing experiences, and ultimately reshaping how pharma engages its customers.

Beyond marketing and strategy, Will has a deep passion for specialty coffee and is certified by the Specialty Coffee Association. Whether optimizing an omnichannel campaign or brewing the perfect pour-over, he believes that precision, strategy, and quality make all the difference.