Yvonne Profanter is Head of Communication at Loacker, where she has been driving the brand’s global communication strategy since 2015 and helping the iconic premium wafer brand evolve while staying true to its Alpine roots.


A native of South Tyrol, she is passionate about the role authenticity plays in modern branding. Prior to Loacker, Yvonne built 15 years of international experience in marketing and brand strategy across FMCG and luxury, with leadership roles at P&G and Wella.