Zoe is a global marketing leader with experience across Unilever, Cancer Research UK, and BSkyB, recognised for driving marketing transformation at the intersection of AI, ecommerce and brand building. Her work spans the creation of GenAI content engines generating increased performance, speed and cost reduction, as well as AI‑powered optimisation and Beauty Tech diagnostics that reimagine how consumers discover, try and engage with products. She has shaped ecommerce growth through social commerce innovation—including TikTok Shop and affiliate‑led DTC acceleration. Alongside this, she has worked on delivering disruptive, culturally resonant campaigns for some of the world’s most iconic brands such as Dove (Unilever), blending creativity with emerging technology. Her leadership brings together deep technical understanding, commercial instinct and a commitment to building brands that connect meaningfully with their audiences.