• Start Time:
    01:10PM
  • End Time:
    01:30PM
  • Day:
    Day 1

Talk:

As brands increasingly need to speak to customers with a human voice, they need an understanding of behaviour in digital spaces. Analytics can unpack insight into behaviours, but this shouldn’t be the domain of data scientists alone. Psychologists, anthropologists and other behavioural experts can add crucial insight. As we become ‘digital ethnographers’, we have to find the right balance of understanding human behaviour to create successful digital products and services.

 

Associated Speakers:

Elinor Hull 

Chief Operating Officer, Identity Services

Post Office

Associated Talks:

01:10PM - Day 1

View Embracing our Role as Digital Ethnographers

View Full Info

Liz Barnsdale

Managing Director

Accenture Digital

Associated Talks:

01:10PM - Day 1

View Embracing our Role as Digital Ethnographers

View Full Info