Panel: Creativity & Media – Bridging the Gap for Better Brand Impact

Talk:

This panel brings together a Creative Director and a Strategy Director to explore the evolving relationship between creative and media agencies. Are roles overlapping too much—or not collaborating enough? As digital, data, and performance marketing reshape the landscape, has creativity taken a backseat?

We’ll discuss how media placement influences brand trust and engagement, whether agencies should work more closely—or even merge—and how AI is disrupting both disciplines. Expect a lively debate with real-world insights and actionable takeaways!