• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 2

Talk:

“Why is storytelling crucial for product success? Consider this:

  • Users are 20 times as likely to recall information when it is delivered as part of a story.
  • 92% of users prefer campaigns when delivered as part of a story.
  • Our brain process storytelling visuals 60% faster than copy.

Want to use the powerful combination of storytelling science and generative AI for crafting impactful product narratives?

  • Learn how great stories strike the right balance between logic, emotion and credibility and how AI can help us find the right balance.
  • Learn how great stories focus on creating conflict and how AI can help customize that conflict.
  • Learn how storytelling credibility depends on sharing insight and how AI can help generate that insight.

Associated Speakers:

Elliott Rayner

Head of Storytelling

OWOW

Associated Talks:

12:00PM - Day 2

View Why Your Product Needs a Narrative

02:00PM - Day 2

View The Science of Storytelling

10:30AM - Day 1

View Panel: From Conversations to Insights: Winning Back Authenticity in the Age of AI

12:00PM - Day 2

View The Future of Marketing: Competing with AI, Winning with Storytelling

03:30PM - Day 2

View Panel: Emotional AI for Marketing: Understanding Consumer Sentiment

12:00PM - Day 2

View AI-powered storytelling

02:15PM - Day 2

View Panel: How AI is disrupting the Marketing Industry

View Full Info