AI Won’t Replace Marketers – People + AI Workflows Will

Talk:

How the SCORE Method™ unlocks the full promised benefits of AI

Most marketing teams are using AI backwards. They start with tools, throw in prompts, and hope for magic, then spend multiple rounds of revisions getting outputs to sound like their brand.
The problem isn’t the technology, it’s the missing structure.

In this session, Thomas Van der Staaij, Global Head of Marketing Campaign Lead at AWS shares the exact framework that doubled his team’s productivity and helped cut campaign activation by 70% and collapsed activation from weeks to days. The SCORE Method™ (Strategise, Centralise, Orchestrate, Render, Execute) isn’t about better prompts. It’s about better workflows.

You’ll leave with a proven, repeatable system for implementing AI at enterprise scale, without sacrificing quality, brand consistency, or your team’s sanity. Because AI doesn’t fix broken systems. It accelerates them.