• Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

Explore how advanced analytics, AI, and unified data strategies are transforming cross-channel measurement and attribution- enabling marketers to understand performance, optimise spend and deliver consistent, personalised experiences.

  • Unified measurement across channels by integrating digital, offline, social and emerging touchpoints to get a complete view of customer engagement
  • Applying AI and predictive analytics to understand multi-touch impact and optimise marketing budgets
  • Breaking down silos by combining CRM, CDP, analytics and advertising data into a single source of truth for actionable insights

Associated Speakers:

Tom Newbould

Chief Marketing Officer

Timeline

Associated Talks:

03:30PM - Day 1

View Attribution in Action: Linking Marketing to Results

10:45AM - Day 2

View Panel: Connected Journeys: The Future of Cross-Channel Storytelling

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