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illuma’s AI technology is a genuine game-changer. It allows us to move beyond generic audience segmentation based on historical data and behaviours, to targeting prospects based on our campaigns’ unique, real-time signals indicating a person is more likely to be interested in what we have to say. It’s a great way of making our budgets work harder and drives significant uplift in campaign performance and customer engagement.


Associated Speakers:

Javier Diez-Aguirre

Vice President Corporate Marketing, CSR & Environment

Ricoh Europe

Associated Talks:

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