- Start Time:03:30PM
- End Time:04:00PM
- Day:Day 1
Talk:
- How the consideration phase is being rewritten. LLMs have become the trusted friend buyers turn to before they ever land on your website. And if your brand isn’t part of that conversation, you’re already losing deals you never knew were in play.
- How to GEO without destroying your SEO. The good news: you don’t have to choose. Drawing on real-world case studies, we’ll show how you can treat GEO and SEO as complementary forces, and how that combination gives you the power to reliably shape what LLMs say about you.
- The executive’s playbook: how to own LLM answers before your competitors do. The window to move first is open right now, but it won’t stay that way. We’ll close with concrete, actionable moves business leaders can take back to their teams and implement immediately.
Associated Speakers:
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Wesley van der Hoop
Global Head of Search (PPC & SEO)
Unique Vacations, Ltd

03:30PM - Day 1
View Becoming The LLM Whisperer: How to Win the AI Consideration Phase Before Your Competitors Do

10:30AM - Day 1
View Panel: The Evolving Role of SEO in Marketing Strategies












